Why Choose Cherry Pick Diamonds?
Why Cherry Pick ?
A More Personal Way to Buy Fine Jewelry
At Cherry Pick Diamonds, we believe buying fine jewelry should feel exciting, personal, and completely transparent—not overwhelming or pressured.
For more than two decades, founder Ari Berkovich has helped clients find exceptional natural diamonds and create jewelry that reflects their unique story. Unlike large online retailers or chain jewelry stores, every client works directly with Ari throughout the entire process, from selecting the perfect diamond to delivering the finished piece.
Whether you're searching for the perfect engagement ring, redesigning a family heirloom, or creating custom jewelry from scratch, our goal is simple: provide expert guidance, exceptional craftsmanship, and an experience you'll enjoy from beginning to end.
Every Diamond Is Carefully Cherry-Picked
Our name isn't just a brand—it's how we work.
Rather than purchasing diamonds in bulk, we personally evaluate and hand-select each natural diamond for its beauty, brilliance, proportions, and overall value.
Many diamonds may share similar grading reports, but they do not all perform the same. We look beyond the certificate to identify diamonds with exceptional light performance and visual appeal, helping our clients maximize beauty within their budget.
Work Directly With the Owner
When you visit Cherry Pick Diamonds, you won't be handed off to multiple salespeople.
You'll work one-on-one with Ari Berkovich throughout your entire experience.
That means:
- Honest, pressure-free guidance
- Clear education about diamonds and gemstones
- Personalized recommendations based on your priorities
- Transparent pricing
- Direct communication from consultation through delivery
We believe relationships matter more than transactions.
Custom Jewelry Designed Around Your Vision
Your jewelry should tell your story—not look like everyone else's.
Our custom design process makes creating one-of-a-kind jewelry simple and enjoyable.
Our process includes:
Complimentary design consultation
Diamond and gemstone sourcing
Professional CAD (3D) renderings
Design revisions
Wax or resin prototype when appropriate
Expert craftsmanship
Final quality inspection before delivery
Whether you have a detailed sketch, inspiration photos, or just an idea, we'll help bring your vision to life.
Natural Diamonds. Exceptional Craftsmanship.
We specialize in natural diamonds selected for beauty, rarity, and long-term value.
Our expertise includes:
- Round Brilliant Diamonds
- Oval Diamonds
- Cushion Cut Diamonds
- Emerald Cut Diamonds
- Radiant Diamonds
- Pear Shape Diamonds
- Marquise Diamonds
- Antique & Old European Cut Diamonds
- Fancy Color Gemstones
- Custom Engagement Rings
- Wedding Bands
- Fine Diamond Jewelry
A Private, Relaxed Experience
Our by-appointment showroom near St. Louis offers a comfortable environment where you can take your time, ask questions, and compare diamonds without sales pressure.
Whether you're shopping alone or together as a couple, every appointment is designed to be informative, enjoyable, and tailored to your needs.
Why Clients Choose Cherry Pick Diamonds
Our clients appreciate:
- Personalized one-on-one service
- Hand-selected natural diamonds
- Custom jewelry design expertise
- Transparent education and guidance
- Exceptional craftsmanship
- Competitive pricing
- A private showroom experience
- Long-term relationships built on trust
Many of our clients return for wedding bands, anniversary gifts, jewelry redesigns, and family heirlooms because they know they'll receive honest advice and outstanding service every time.
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Cherry Pick Diamonds proudly serves clients throughout:
- St. Louis
- Clayton
- Ladue
- Frontenac
- Chesterfield
- Kirkwood
- Webster Groves
- St. Charles
- Wildwood
- Town and Country
- Ballwin
We also work with clients across the United States through virtual consultations and secure, fully insured shipping.
Whether you're shopping for an engagement ring, searching for the perfect natural diamond, or dreaming about a custom jewelry design, we'd love to help.
Experience the difference of working directly with an experienced diamond professional who believes every piece should be as unique as the person wearing it.
Cherry Pick Diamonds — Hand-Selected Natural Diamonds. Expert Guidance. Custom Jewelry Designed Around You.
Ready to find your perfect Old European cut diamond?
Contact Cherry Pick Diamonds to schedule a consultation and experience a better way to buy antique diamonds.
Our showroom
CHERRY PICK DIAMONDS
230 S Bemiston Ave #1020,
St. Louis, MO 63105
Mon - Fri, By Appointment
Saturday, By Appointment
Sunday, Closed
