Meet Ari Berkovich
Ari
Diamond Expert, Jewelry Designer & Founder of Cherry Pick Diamonds
Every Great Piece of Jewelry Begins with Trust
When you're choosing an engagement ring or creating a piece of custom jewelry, you're not simply buying a diamond—you're placing your trust in the person helping you make one of life's most meaningful purchases.
At Cherry Pick Diamonds, you'll work directly with founder Ari Berkovich, a diamond expert , certified gemologist GIA trained with more than two decades of experience sourcing exceptional natural diamonds and designing fine jewelry. Every consultation is personal, every diamond is carefully evaluated, and every client receives honest guidance from start to finish.
A Passion for Diamonds That Began in Tel Aviv
Ari's journey into the diamond industry began in Tel Aviv, Israel, one of the world's leading centers for diamond trading and manufacturing.
In 2001, he joined the renowned David Arabov Group, where he developed a deep understanding of diamond grading, sourcing, manufacturing, and international trading. Working alongside experienced professionals gave him an appreciation for what truly separates an exceptional diamond from an average one.
Those early years shaped the philosophy that still guides Cherry Pick Diamonds today:
Not every diamond with a great grading report is a beautiful diamond.
Learning how to evaluate a diamond beyond the certificate became one of Ari's greatest strengths.
Bringing World-Class Diamond Expertise to the Midwest
In 2007, Ari founded Cherry Pick Diamonds with a simple mission:
To help clients purchase exceptional natural diamonds through education, transparency, and personalized service.
Initially, Cherry Pick Diamonds supplied loose diamonds to jewelry retailers throughout the Midwest. Frequent buying trips to Tel Aviv and Antwerp, Belgium allowed Ari to personally source diamonds from some of the world's most respected suppliers.
These relationships continue to influence the quality and selection available to Cherry Pick Diamonds today. significantly more size for your budget compared to natural diamonds.
Why "Cherry Pick Diamonds"?
The name represents the philosophy behind every diamond Ari selects.
Rather than purchasing large inventories or relying solely on grading reports, Ari personally evaluates diamonds based on factors including:
Light performance
Proportions
Brilliance
Fire
Scintillation
Cut precision
Overall visual beauty
Many diamonds may appear nearly identical on paper, yet look dramatically different in person.
Cherry Pick Diamonds was built on the belief that clients deserve to see those differences before making such an important investment.
More Than a Jeweler—A Trusted Advisor
One of the things clients appreciate most is that they work directly with Ari throughout the entire experience.
There are no commissioned salespeople.
No pressure.
No rushed decisions.
Instead, every consultation focuses on education, collaboration, and helping clients make informed choices with confidence.
Whether you're selecting an engagement ring, redesigning a cherished heirloom, or celebrating an important milestone, Ari believes the process should be enjoyable, transparent, and memorable.
A Passion for Custom Design
Every custom piece begins with a conversation.
Some clients arrive with detailed sketches.
Others bring Pinterest inspiration.
Many simply know how they want the finished piece to feel.
From there, Ari guides each project through:
- Diamond and gemstone sourcing
- Design consultation
- CAD (3D) modeling
- Design refinements
- Skilled craftsmanship
- Final quality inspection
The result is jewelry that reflects the client's story—not a mass-produced design.
A Commitment to Natural Diamonds
Natural diamonds are remarkable because each one was formed deep within the earth over billions of years.
Ari has dedicated his career to understanding their beauty, rarity, and individuality.
Whether helping someone compare two diamonds or locate an exceptional Old European Cut, the goal remains the same:
Find the diamond that offers the best combination of beauty, quality, and value.
Serving St. Louis with a Personal Approach
Today, Cherry Pick Diamonds proudly serves clients throughout the greater St. Louis area, including Clayton, Ladue, Frontenac, Chesterfield, Kirkwood, Webster Groves, Town and Country, Wildwood, Ballwin, and St. Charles.
Clients also travel from across the United States to work with Ari because they value personalized service, honest advice, and thoughtfully selected natural diamonds.
Appointments are private, relaxed, and tailored to each client's goals.
Beyond the Sale
For Ari, creating an engagement ring is often just the beginning of a lifelong relationship.
Many clients return for:
- Wedding bands
- Anniversary gifts
- Push presents
- Jewelry redesigns
- Diamond upgrades
- Family heirloom restoration
- Fine jewelry for life's biggest milestones
Helping families celebrate generation after generation is one of the most rewarding parts of the business.
The Cherry Pick Diamonds Difference
Choosing a jeweler is about more than finding beautiful jewelry.
It's about finding someone you trust.
Someone who listens.
Someone who values craftsmanship over sales quotas.
Someone who believes every client deserves expert guidance and exceptional quality.
That's the philosophy Ari Berkovich has followed throughout his career—and it's the foundation of Cherry Pick Diamonds.
Schedule a Consultation with Ari Berkovich
Whether you're searching for the perfect natural diamond, designing a one-of-a-kind engagement ring, or reimagining a treasured family heirloom, Ari would be honored to help.
Experience the difference of working directly with a diamond expert who has spent more than two decades helping clients celebrate life's most meaningful moments.
Cherry Pick Diamonds
Hand-Selected Natural Diamonds • Custom Fine Jewelry • Personalized Service
Our showroom
CHERRY PICK DIAMONDS
230 S Bemiston Ave #1020,
St. Louis, MO 63105
Mon - Fri, By Appointment
Saturday, By Appointment
Sunday, Closed
