Gold Jewelry
Gold has been treasured for centuries as a symbol of wealth, love, and prestige. Today, it remains the most sought-after metal for fine jewelry and engagement rings. At Cherry Pick Diamonds, many of our clients ask the same questions: What makes gold so valuable? How is gold jewelry priced? And why is gold still the most popular choice for wedding bands and diamond rings?
Here’s everything you need to know before investing in your next piece of gold jewelry.
Why Repurpose Old Jewelry?
Why Gold is the Most Popular Jewelry Metal
When it comes to fine jewelry, no metal competes with gold. Here’s why:
- Durability: Gold is strong enough for everyday wear yet soft enough to craft into detailed designs.
- Timeless Beauty: Unlike silver, gold never tarnishes or loses its shine.
- Versatility: Available in yellow, white, and rose gold, it fits every style—traditional, modern, or romantic.
- Value Retention: Gold jewelry is not just an accessory; it’s an investment that holds long-term value.
This combination of durability, elegance, and value makes gold the best choice for engagement rings, wedding bands, and heirloom jewelry.
Understanding Gold Jewelry Pricing
The cost of gold jewelry depends on two main factors: gold purity and the global gold market price.
- Karat Purity Levels:24K Gold → Pure gold, too soft for most rings and daily wear.18K Gold → 75% gold, luxurious and rich in color, perfect for high-end engagement rings.14K Gold → 58.5% gold, durable and affordable, the most popular choice in the U.S.10K Gold → 41.7% gold, the strongest and most budget-friendly option.
- Market Pricing: Gold is traded globally, and its value shifts daily based on supply, demand, inflation, and currency trends. This means gold jewelry prices will reflect both the craftsmanship and the metal’s current market value.
At Cherry Pick Diamonds, we help clients understand how to choose the right karat gold to balance beauty, durability, and budget.
Gold vs. Other Jewelry Metals
Many clients compare gold vs platinum or gold vs silver jewelry before making a decision. Here’s the breakdown:
- Gold: Balanced, timeless, versatile, retains value.
- Platinum: Heavier, rarer, and more expensive—great for durability, but pricier.
- Silver: Affordable and lightweight, but tarnishes easily and lacks long-term value.
For most clients, gold offers the best combination of beauty and practicality, making it the top choice for diamond engagement rings and everyday jewelry.
Which Gold is Best for Engagement Rings?
Our Repurposing Process
Choosing between 14K vs 18K gold comes down to lifestyle and preference:
- 14K Gold Engagement Rings → Durable, scratch-resistant, and more affordable—ideal for everyday wear.
- 18K Gold Engagement Rings → Richer in color, more luxurious, and perfect for those who want the prestige of higher gold purity.
At Cherry Pick Diamonds, we often recommend 14K or 18K gold for engagement rings, as they balance strength and elegance.
Gold Jewelry as an Investment
Unlike fashion jewelry, gold is a true investment. It not only enhances your personal style but also holds lasting value. Many families pass down gold wedding bands and heirloom pieces for generations, making it more than jewelry—it’s a legacy.
GOLD IS THE BEST
Final Thought: Gold remains the most popular metal for fine jewelry because it blends timeless elegance, durability, and investment value. Whether you’re shopping for an engagement ring, wedding band, or custom piece, gold jewelry is always a brilliant choice.
At Cherry Pick Diamonds, we specialize in guiding clients through choosing the right gold and diamond combination that fits their lifestyle and vision
Our showroom
CHERRY PICK DIAMONDS
230 S Bemiston Ave #1020,
St. Louis, MO 63105
Mon - Fri, By Appointment
Saturday, By Appointment
Sunday, Closed
