Step Cut vs Brilliant Cut Diamonds in St. Louis Which Is Right for You in St. Louis?
A clear, expert comparison to help you choose the perfect diamond for your engagement ring.
Whether you’re shopping for a classic emerald step cut diamond a modern oval brilliant cut diamond, our collection offers unmatched sparkle and craftsmanship right here in St. Louis.
Serving clients across:
Serving clients across:
- St. Louis
- Clayton
- Ladue
- Frontenac
By appointment only
At Cherry Pick Diamonds, we elevate this symbolism with hand-selected diamonds that maximize fire, clarity, and brilliance.
Step Cut vs Brilliant Cut: The Key Difference
Step Cut Diamonds
- Long, clean facets
- “Hall of mirrors” effect
- More subtle sparkle
- Example shapes: Emerald, Asscher
Brilliant Cut Diamonds
- Many small facets
- Maximum sparkle and fire
- Designed for brilliance
- Example shapes: Round, Oval, Cushion
Simple way to pick ;
If you want sparkle → choose brilliant
If you want elegance → choose step cut
If you’re considering size along with cut, explore our 2 carat diamond rings in St. Louis to see how different cuts perform in larger stones.
WHAT IS A STEP CUT DIAMOND?
Step cut diamonds feature long, linear facets arranged in parallel rows. Instead of sparkle, they emphasize clarity and depth.
Popular Step Cuts:
- Emerald cut
- Asscher cut
Why St. Louis Clients Choose Step Cuts:
- Clean, sophisticated look
- Understated luxury
- Larger visual appearance per carat
WHAT IS A BRILLIANT CUT DIAMOND?
Brilliant Cut Diamonds Explained
Brilliant cuts are designed to reflect the maximum amount of light, creating intense sparkle.
Popular Brilliant Cuts:
- Round brilliant
- Oval
- Cushion
- Radiant
Why St. Louis Clients Choose Brilliant Cuts:
- Maximum brilliance
- Classic engagement ring look
- Hides inclusions better
WHAT’S POPULAR IN ST. LOUIS?
Diamond Trends in St. Louis
In the St. Louis area:
- Brilliant cuts (especially oval and round) dominate for engagement rings
- Step cuts are growing among clients who want a more refined, modern look
At Cherry Pick Diamonds, we’re seeing more clients in Clayton and Ladue choose:
👉 Step cuts for uniqueness
👉 Brilliant cuts for maximum sparkle
WHICH SHOULD YOU CHOOSE?
How to Decide
Choose a step cut if you:
- Prefer a clean, architectural look
- Value clarity and transparency
- Want something less common
Choose a brilliant cut if you:
- Love sparkle and fire
- Want a classic engagement ring
- Prefer a more forgiving stone
How We Help You Choose the Right Diamond
OUR EXPERT APPROACH
At Cherry Pick Diamonds:
- We hand-select both step cut and brilliant diamonds
- We prioritize visual performance, not just grading reports
- We guide you based on your style — not trends
Unlike mass retailers like Blue Nile or James Allen, we focus on curation over volume.
SEE THE DIFFERENCE IN PERSON
Compare Diamonds in St. Louis
We offer private consultations for clients across:
- St. Louis
- Clayton
- Ladue
- Frontenac
FAQ
Are step cut diamonds more expensive?
Not necessarily — but they require higher clarity, which can affect price.
Do brilliant cut diamonds sparkle more?
Yes — they are specifically designed for maximum brilliance.
Which diamond looks bigger?
Step cuts often appear larger due to their open facets.
Are step cut diamonds trendy?
They are timeless but currently trending among modern buyers.
Still Not Sure Which Diamond Is Right for You?
We’ll walk you through both options side-by-side — no pressure.
Our showroom
CHERRY PICK DIAMONDS
230 S Bemiston Ave #1020,
St. Louis, MO 63105
Mon - Fri, By Appointment
Saturday, By Appointment
Sunday, Closed